Was the Grand Egyptian Museum (GEM) opening ceremony a marketing triumph for Egypt’s global image? Definitely, YES.
After years of anticipation, Egypt’s long-awaited Grand Egyptian Museum (GEM) opening ceremony finally took place Saturday, November 1st in a world-class celebration. The two-hour opening ceremony wasn’t just a cultural milestone; it was a digital marketing masterclass that captivated millions of viewers across platforms and positioned Egypt at the forefront of global digital storytelling.
The Power of Going Live: Millions United on Digital Screens
The entire Grand Egyptian Museum opening event was streamed live on different digital platforms, marking one of the most-watched cultural broadcasts in Egypt’s modern history. The numbers speak for themselves:

TikTok:

TikTok Live MENA broadcasted the ceremony and recorded an astounding +2 million live views.
Additionally, in the lead-up to the event, TikTok MENA launched a global influencer campaign, collaborating with creators from all over the world to generate buzz and anticipation.